CRM AUTOMATION
First-party lead capture and routing
A webhook-led workflow that accepts first-party enquiries and prepares them for consistent CRM handling.
AI AUTOMATION / CASE STUDY
A structured onboarding workflow designed to collect context, coordinate tasks and keep human owners informed.

THE CHALLENGE
Customer information, internal actions and follow-up were spread across several manual handovers.
THE SYSTEM
Capture approved customer information
Classify and route onboarding requirements
Create tasks and stakeholder notifications
Retain review points for exceptions
DOCUMENTED OUTCOME
The redesigned process demonstrates how onboarding can become more consistent, visible and easier to manage without removing accountable human ownership.
FULL CASE STUDY
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